In 2024, the logistics equipment market presents a complex and unique development trend. Although the total market volume is comparable to that in 2023, the significant difference in time distribution has become a highlight. The market performance was relatively flat in the first half of the year, but in the second half of the year, with the gradual implementation of various economic stimulus policies and the release of market demand, the market enthusiasm has increased significantly, showing a clear bottoming-out trend, injecting new vitality into the development of the industry.
Despite the ever-changing international situation, trade frictions, geopolitics and other factors have brought many uncertainties, but the Chinese economy has shown strong resilience. The huge manufacturing base and efficient production capacity not only ensure the stability of the domestic supply chain, but also occupy an advantage in the global market competition. In addition, the vast domestic consumer market and the two-pronged strategic layout of "expanding domestic demand + increasing foreign trade" provide solid support for the sustainable development of the logistics equipment industry, and market participants are generally optimistic about the future situation.
In the subdivided field of logistics equipment, the shelf market pattern presents the characteristics of coexistence of tradition and innovation, differentiation and concentration, and distinct characteristics in regional and industrial distribution. From a regional perspective, consistent with previous years, economically developed regions are still the main battlefield for shelf demand, but constrained by the international and domestic environment, the overall domestic market size has shrunk. At the same time, the potential of overseas markets has been gradually released. Due to the increase in infrastructure investment in Southeast Asia, the Middle East and other places, the demand for mid-to-high-end shelves has increased significantly, becoming a new growth point for the industry. Take TianJin Master as an example. It has established service centers in Southeast Asia and has begun to layout the South American and Middle Eastern markets to actively seize overseas market share.
In terms of industry distribution, pharmaceutical chemicals, food and beverages, third-party logistics, machinery manufacturing and other industries continue to lead in shelf demand. These industries have a growing reliance on automated and intelligent shelf systems due to complex production processes and high requirements for warehouse management. In contrast, the demand for new energy and alcoholic beverage projects that were popular in previous years has dropped significantly, reflecting the characteristics of industry demand that is dynamically adjusted with market changes.
Specific to the shelf product market, traditional automated high-rise shelves (ASRS) still sit firmly in the mainstream of the market, and its dominant position has not been shaken for many years. Construction projects of large enterprises and logistics hubs continue to favor ASRS systems, and the number of related projects is not only large, but also large in scale. With the continuous evolution of automation and intelligent technology, ASRS has broken through the simple combination mode of "stacker + shelf". Now it covers multiple equipment such as robots, material boxes, shuttles, etc. The coordination between various components is more flexible and efficient, and can better meet the complex warehousing needs of different industries.
In contrast to ASRS is the market for conventional forklift shelves and small shelves for supermarkets. Due to the low technical threshold, this type of product has attracted a large number of small and medium-sized shelf manufacturers across the country to participate in the competition, and the market distribution is extremely scattered. Although the product profit is meager, it still becomes an important choice for some companies to maintain operations and profitability with the advantages of short construction period and fast payment, and plays an irreplaceable role in meeting the needs of small and medium-sized warehousing and retail scenarios.
The integrated warehouse and shelf technology occupies a high technical level in the shelf industry due to its highly integrated and professional characteristics. Although the number of related projects is limited, each project can be regarded as an industry benchmark and represents the top technical level of the shelf industry. Take TianJin Master as an example. It has accumulated rich experience in the field of warehouse-shelf integration, has successfully accepted multiple large-scale projects, and has hundreds of landing cases. Its business scope covers China, Southeast Asia, the Middle East, South America, Africa and other regions, demonstrating the international competitiveness of Chinese companies in the field of high-end shelf technology.
The four-way garage system is undoubtedly a highlight of the logistics equipment market in 2024. With the advantages of flexible layout, low investment cost and quick results, the system can adapt to the layout requirements of various warehouses, especially in the old warehouse renovation project, showing strong adaptability and scalability, and can flexibly adjust the number of trolleys according to actual needs. However, there are also many problems hidden behind the rapid development. At present, the quality of four-way garage projects in the market is uneven. Some projects frequently experience mechanical failures and system crashes due to immature technology and poor system compatibility, resulting in interruptions in warehouse operations, which has brought certain resistance to industry promotion. How to improve technical stability and standardize market standards has become an urgent problem to be solved in the future development of the four-way garage system.
In the wave of market competition, traditional shelf types such as drive-in shelves, gravity shelves, push-in shelves, and mobile shelves are gradually unable to meet the development needs of modern logistics efficiency and intelligence due to their low degree of automation. Their market share has been continuously squeezed, and they are hard to find in new projects, and are gradually withdrawing from the stage of history.
From the perspective of industry and enterprise development, challenges and opportunities coexist in 2025. Although the external environment remains severe, companies have gradually formed new development models and adaptability under long-term pressure. As companies accelerate their "going overseas", the unfamiliar environment and complex regulations of overseas markets have put forward higher requirements for companies. Green and circular economy capabilities, understanding of carbon tariff policies, local environmental compliance standards, and certification qualifications have become difficulties that companies must overcome when going overseas. These pressures also force companies to comprehensively improve their own technology and qualifications.
It is worth noting that market demand has not subsided due to environmental pressure. Take TianJin Master as an example. It signed many third-party logistics projects in 2024, which confirms that the logistics equipment industry still has huge potential. In the future, in addition to traditional shelves, automated and intelligent storage systems will be more widely used in emerging industries, and the digital transformation process of enterprises will continue to advance.
In summary, the logistics equipment market in 2024 is undergoing profound structural changes and regional industry reconstruction on the basis of maintaining a stable total volume. Traditional advantageous products continue to consolidate their position, and emerging technology products explore and move forward in opportunities and challenges. For industry enterprises, they can stand out in the fierce market competition and win the initiative for future development only by accurately grasping changes in market demand, increasing investment in technological innovation, improving product quality and service levels, and actively responding to challenges in overseas markets.
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