Tianjin Master Logistics Equipment Co., Ltd.
Tianjin Master Logistics Equipment Co., Ltd.

"Wholesale-Retail Smart Link": A 20,000-Position Intelligent Warehouse for Retail & Wholesale by Four-Way Shuttle

A large domestic retail and wholesale group with over 1,000 offline stores and a mature e-commerce platform. Specializing in FMCG, home goods, and electronics with annual sales exceeding 20 billion yuan, it urgently needed to build an intelligent warehousing hub to support omni-channel business and achieve efficient "integrated wholesale and retail" operations.

Project Background

The traditional warehousing model struggled to meet omni-channel demands: low manual sorting efficiency (<5,000 orders/day) with a 1.5% error rate for over 50,000 SKUs; chaotic warehouse flow and only 30% space utilization due to mixed wholesale and retail order operations; and slow online order response times exceeding 8 hours, impacting customer experience. An intelligent upgrade via a four-way shuttle-based AS/RS was urgently required.

Solution
  • High-Density Storage: A combination of four-way shuttles and automated racks, with dedicated storage zones for different order types, created 20,000 positions. Space utilization increased to 85%, expanding capacity by 183% compared to traditional warehouses.

  • Full Automation: 30 four-way shuttles, 10 high-speed elevators, and an intelligent conveying and sorting system enabled automatic storage, retrieval, wave picking, and inventory, achieving a throughput of 1,500 pallets/hour.

  • Smart WMS Integration: A Warehouse Management System integrated with OMS enabled intelligent order splitting, dynamic inventory allocation, expiry alerts, and omni-channel inventory visibility, with real-time linkage to stores and e-commerce platforms.


Project Difficulties
  • Mixed Wholesale & Retail Orders: The system needed to handle both full-pallet wholesale orders and split-case retail orders, demanding advanced shuttle scheduling algorithms and flexible sorting systems.

  • Multi-Category Compatibility: Goods ranged from lightweight FMCG to heavy home appliances and fragile electronics, requiring customized location and shuttle fork designs for safe and efficient storage.

  • High System Real-Time Requirements: Real-time inventory and order data synchronization with e-commerce platforms and store POS systems was necessary, presenting significant challenges to system response speed and stability.


Project Value
  • Efficiency Leap: Order processing efficiency increased by 300%, online order fulfillment time shortened to 2 hours, and error rate reduced to below 0.05%.

  • Cost Optimization: Labor costs were reduced by 75%, space utilization increased by 183%, resulting in annual warehousing cost savings exceeding 8 million yuan.

  • Experience Upgrade: Omni-channel inventory sharing and rapid transfer were achieved, reducing store out-of-stock rates by 60% and increasing e-commerce customer satisfaction to 98%.


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