In His Own Words: "Mr. Lin"
*Founder of an auto parts supplier, 28-year family business veteran*
"You’re Just Selling Machines"
When Tianjin Master’s sales team first visited, I cut them short: “My warehouse worked fine for 20 years—workers are more reliable!” My real fears:
A system costs half my annual profit. What if it fails?
My team has used forklifts for decades. Can they adapt?
A competitor’s automation caused endless maintenance…
The Wake-Up Call: That 11.11 Disaster
2022, a new EV client demanded holiday surge capacity:
2AM call: “Wrong parts shipped—temps mixed up SKUs!”
4-hour production halt → penalties = 20 workers’ yearly wages
My daughter (VP, MBA returnee): “Dad, our rivals are all robotic…”
The Eye-Opening Tour
Tianjin Master arranged visits to three client sites:
A 30-year-old hardware factory: Owner (older than me) said “I resisted tech too—now I regret waiting”
Hybrid warehouse: Workers directed shuttles via tablets like a strategy game
Service center: Engineers fixed a fault in 5 minutes—not “weeks of downtime” I imagined
One Year Later: Unexpected Wins
Workforce Evolution:
Old Zhang (55, ex-forklift lead) now manages 6 shuttles proudly
Client Trust:
We fulfilled an emergency winter order with 24/7 automated ops—landed a 3-year contract
Generational Alignment:
My daughter’s ROI analysis proved this wasn’t an “expense” but capability building
Advice to Fellow Owners
“Don’t wait for crisis. Get Tianjin Master’s free warehouse assessment—at least know where you stand. I couldn’t even quote my storage utilization rate before.”
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